The Drop is a climate tech conference that was co-created by Domino, alongside leading climate venture fund Pale blue dot, to bring together the leading minds in climate from across the world.
The “sustainability” space is saturated with broad appeal conferences, but this was never the strategy for making The Drop the action-biased center of the climate tech universe.
It had to deliver an intrigue that attracted both the front runners in climate venture capital, and the exceptional, first-domino, startups that are building businesses that can topple industries.
The climate space carries an overused aesthetic that contrasts from idyllic nature to the shock-and-awe of forest fires. Our strategy steps away from this entirely and secures The Drop a unique position, by delivering a lively and enticing brand led by color, motion and structure.