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Pale blue dot
The foundation of our design strategy for a new visual identity was built upon a deep sense of positivity and affection for our planet, affectionately referred to as "the dot," resulting in a brand that exudes warmth and optimism.
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As part of our strategic approach, we aimed to emphasize the equal significance of both the founders and the companies within the Pale blue dot portfolio in relation to the fund itself. To achieve this, we developed a system of icons that adheres to the same weight and grid structure as the Pale Blue Dot logo mark.
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We leveraged the website to further embrace the "tech" aspect, establishing well-defined structures and incorporating labels and lines to introduce a more clinical dimension to the otherwise warm brand that envelops the content.
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